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Build a brand
people care about
BRAND STRATEGY | AI-POWERED, EXPERT-GUIDED
Introducing Capiche
We're a brand strategy lab for leaders who want to connect with their audiences on a deeper level.

AI 🤝 Human expertise
By equipping seasoned brand strategists with custom-built AI tools, we make sure our clients mean something to the people they're trying to reach — now, and in the future.
Brand means everything
Whether you care about growth, profitability, or resilience, brand is the key to achieving your goals.
The problem? Traditional approaches force you to make too many compromises.
Don't settle for the status quo
Big branding agencies
They promise groundbreaking creative, but take 8-12 months to deliver it.
In-house teams
These teams often lack branding experience — and data.
Winging it
Putting your trust in a few people who "get" your brand.

Your strategy is out-of-date before it's even been finalized.

You get a warmed-over version of your old messaging.

You expose yourself to risk and hinder your ability to scale.
Creating a brand that resonates
doesn't have to be so hard.
Approach
Our recipe for brand strategy
By combining AI with human expertise, we deliver strategies that position you to achieve your goals — right when you need them most.
Custom-built AI tools
Designed for brand strategy, our toolset uncovers new insights while saving time.
Data-driven
Our recommendations are rooted in quantitative evidence, not opinion.
Focus on meaning
Our strategies challenge conventional wisdom on how people characterize and relate to brands.
Expert guidance
Keeping a brand strategist in the loop means you're more likely to be impressed by our work.
Services
How can we help you?
We provide the most powerful components of brand strategy, driven by data.

1

Perception analysis
Delivered with: 🔍 Archetyper AI
First impressions shape everything that comes after.
We uncover how people really see your brand, so that you can bend perception to where it should be.

2

Brand positioning
Delivered with: 🦄 Differentiator AI
Telling a story is one thing. Resonating is another.
We help you craft a story that doesn't just say who you are, but gets people to care about you.

3

Content strategy
Delivered with: 🦸🏻‍♀️ Protagonist AI
Content is how brands and audiences connect.
We show you the path to creating content that engages the people you need to reach.
Get started
Book a meeting
Let's work together to help your brand reach its potential.
🌳 MADE IN RALEIGH